First Brand Awards ceremony
First Brand Awards 2027 emblem

Korea First BrandAwards 2027

Korea's Largest Brand Awards Returns to Indonesiafor the second year!

Consumer Survey Starts November 2
--
Days
--
Hours
--
Min
--
Sec
Who
Indonesian Consumers
When
Nov 2 – 15, 2026
Where
Online via Kompas
What
No.1 K-Brands to Lead 2027
Ceremony

Meet the winners

Each year, Korea's most loved brands gather to celebrate consumer choice. Watch the highlights.

Ceremony 2026
№ 01
Ceremony 2026
№ 02
Ceremony 2026
№ 03
Ceremony 2026
№ 04
Ceremony 2026
№ 05
Ceremony 2026
№ 06
Ceremony 2026
№ 07
Ceremony 2026
№ 01
Ceremony 2026
№ 02
Ceremony 2026
№ 03
Ceremony 2026
№ 04
Ceremony 2026
№ 05
Ceremony 2026
№ 06
Ceremony 2026
№ 07
Winners

No.1 K-brands

Korean brands chosen by consumers in Korea, China, Vietnam, and Indonesia.

Brand A logo
Beauty & Cosmetics
Brand A
Indonesia · 2026
Brand B logo
Food & Beverage
Brand B
Indonesia · 2026
Faker logo
Sports & Entertainment
Faker
Korea · 2026
LG gram logo
Electronics
LG gram
Korea · 2026
HP logo
Electronics
HP
Korea · 2026
SKIN1004 logo
Beauty & Cosmetics
SKIN1004
Korea · 2026
BANILA CO logo
Beauty & Cosmetics
BANILA CO
Korea · 2026
LISTERINE logo
Health & Personal Care
LISTERINE
Korea · 2026
KFC logo
Food & Beverage
KFC
Korea · 2026
Johnnie Walker logo
Food & Beverage
Johnnie Walker
Korea · 2026
VVUP logo
Entertainment
VVUP
Indonesia · 2026
XODIAC logo
Entertainment
XODIAC
Indonesia · 2026
About

Korea's Largest
Brand Awards

Not a panel. Not an editor's pick. The Korea First Brand Awards are voted by real consumers — and over 25 years they have become the most trusted, most cited brand signal in Korea. That credibility returns to Indonesia for the second year, in partnership with Kompas.

25 Years
By the
numbers
20M+
Participants · cumulative
156M+
Total participations
Post-Ceremony Impact · 2026

High consumer attention
Positive perception for winners

Strong consumer response across news & social translated directly into favorable perception for every winner.

Consumer Response

Post-ceremony sentiment
93.9
%
Favorable
93.9% positive · 6.1% neutral · 0% negative
Positive perception formed around winners
Aggregated from coverage, social mentions & search trends.
Positive keywords
LoveTrustSincerityRising StarBestSupportUniqueRecognizedSatisfactionNo.1
Neutral keywords
InfluenceReputationAwarenessPublic Appeal
Buzz
From people & brands
People · Comments
"

I participate in the Korea First Brand Awards survey every year — it's always so exciting! :D

@ha_hoho · Voter
"

Didn't realize we had this many outstanding brands. The competition is so fierce — hard to pick just one!

@third_eye · Seoul
"

Always rooting for the inspiring figures and brands with genuine positive influence.

@ellie · K-Culture
"

It's the festival I look forward to most every year! So curious who the winners will be — I buy with trust!

@k_consumer · Voter
"

It lets us tell the world, objectively and at scale, that we're No.1 — a real boost to our sales.

Diet Probiotics Brand · Winner
"

We use it across all our marketing and brand activities. It's the most famous award people know, so it helps a lot.

Beauty Brand · Winner
"

I participate in the Korea First Brand Awards survey every year — it's always so exciting! :D

@ha_hoho · Voter
"

Didn't realize we had this many outstanding brands. The competition is so fierce — hard to pick just one!

@third_eye · Seoul
"

Always rooting for the inspiring figures and brands with genuine positive influence.

@ellie · K-Culture
"

It's the festival I look forward to most every year! So curious who the winners will be — I buy with trust!

@k_consumer · Voter
"

It lets us tell the world, objectively and at scale, that we're No.1 — a real boost to our sales.

Diet Probiotics Brand · Winner
"

We use it across all our marketing and brand activities. It's the most famous award people know, so it helps a lot.

Beauty Brand · Winner
Brands · Content & Usage
KUNDAL · Shopee
KUNDAL · Shopee
TOCOBO · Instagram
TOCOBO · Instagram
BANOBAGI · Shopee
BANOBAGI · Shopee
LocknLock · OOH
LocknLock · OOH
masmarulez · Instagram Reels
masmarulez · Instagram Reels
SENKA · Olive Young
SENKA · Olive Young
SKIN1004 · Instagram
SKIN1004 · Instagram
TSUBAKI · Olive Young
TSUBAKI · Olive Young
Dr.Pepti · Shopee
Dr.Pepti · Shopee
KUNDAL · Shopee
KUNDAL · Shopee
TOCOBO · Instagram
TOCOBO · Instagram
BANOBAGI · Shopee
BANOBAGI · Shopee
LocknLock · OOH
LocknLock · OOH
masmarulez · Instagram Reels
masmarulez · Instagram Reels
SENKA · Olive Young
SENKA · Olive Young
SKIN1004 · Instagram
SKIN1004 · Instagram
TSUBAKI · Olive Young
TSUBAKI · Olive Young
Dr.Pepti · Shopee
Dr.Pepti · Shopee
Partner

in partnership with

KOMPAS

Kompas is Indonesia's No.1 media ecosystem — the most trusted name in news across print, digital, and broadcast.

Kompas.com
kompas.com
Kompas.com
Meet the No.1 K-Brand Chosen by You
KompasTV
Broadcast
KompasTV
K
Kompas.id
Digital Subscription
K
Kontan
Business & Finance
Kompas.com
kompas.com
Kompas.com
Meet the No.1 K-Brand Chosen by You
KompasTV
Broadcast
KompasTV
K
Kompas.id
Digital Subscription
K
Kontan
Business & Finance
Kompas.com
kompas.com
Kompas.com
Meet the No.1 K-Brand Chosen by You
KompasTV
Broadcast
KompasTV
K
Kompas.id
Digital Subscription
K
Kontan
Business & Finance
Instagram
@hariankompas
Instagram
Suara konsumen menentukan pemenang tahun ini
Harian Kompas
Daily Print
Harian Kompas
Amanat hati nurani rakyat
T
Tribun Network
Regional News
S
Sonora FM
Radio
Instagram
@hariankompas
Instagram
Suara konsumen menentukan pemenang tahun ini
Harian Kompas
Daily Print
Harian Kompas
Amanat hati nurani rakyat
T
Tribun Network
Regional News
S
Sonora FM
Radio
Instagram
@hariankompas
Instagram
Suara konsumen menentukan pemenang tahun ini
Harian Kompas
Daily Print
Harian Kompas
Amanat hati nurani rakyat
T
Tribun Network
Regional News
S
Sonora FM
Radio
1st
Indonesia's Most Trusted Daily
39M+
Monthly Visitors
25M+
Social Followers
360M+
Annual Content Exposures